Ecommerce SEO judged on sales not traffic.
Not every visitor is valuable. Not every product has the same potential, especially when you’re managing hundreds or thousands of them. We focus your SEO on the searches, categories and products that attract the right customers and generate revenue.
We typically respond within a few hours.
We’ll only use your details to respond to your enquiry. See our privacy policy.
We typically respond within a few hours.
We’ll only use your details to respond to your enquiry. See our Privacy Policy.
0151 662 0210
hello@redcore.digital
Your eCommerce website might be attracting thousands of visitors, but you’re still struggling to make money from SEO. Why?
Because you’re ranking for low-intent searches, sending traffic to the wrong pages, targeting valuable searches with the wrong category pages, or failing to get your best products in front of the people searching for them. Technical problems can make things worse, with duplication and faceted navigation creating thousands of pages that don’t add value.
At RedCore, our goal is to get more of the right customers to the products they’re looking for on your website. We fix the technical issues that can hold online stores back, then optimise the category and product pages with the most commercial opportunity. Giving customers the products they’re searching for and making a measurable difference to your revenue.
Roger Black Fitness approached us after their long standing sales contract with Argos UK ended. They didn’t want to stop supplying their popular home exercise machines to the UK population, so they decided to launch their own online shop, selling direct to the consumer.
We start by understanding your store, your margins and your best-selling lines, then audit where you stand and research the terms that bring buyers.
We fix the crawl, duplication and structure issues holding your store back, so search engines can index and rank the products that matter.
We optimise the pages with the most commercial value first, targeting the searches that turn into orders.
We build the guides, content and links that capture shoppers earlier and give your product pages the authority to rank.
We produce content that covers the full funnel range, bringing potential customers in at an early stage in their buying journey.
Clear reporting on revenue and return, not just sessions, and constant refinement as the results come in.
One of the biggest complaints we hear about previous agencies is silence. You get your report once a month but you don’t know what’s being done in between, with slow or non-existent replies when you’ve got questions. We designed our processes to be different.
When you become a RedCore client you get access to a shared monday.com board for your account, giving you a live view of where things are up to.
You don’t have to wait for a monthly report to know where things stand. Log in whenever you like and see exactly what’s been done, what’s in progress and what’s next.
Your SEO campaignRedCore × your team
As more people use AI to compare options and answer their questions, there’s a new opportunity for your business to be found by your prospects.
AI needs to be able to read your website and establish its trustworthiness as a source for customer queries. SEO principles give AI systems the data it needs to understand your business and show it to prospects, from useful content to strong technical foundations.
With AI overviews, users can compare options and find answers to their queries without clicking a blue link. Ranking well in Google is still important but your SEO strategy needs to consider AI results too.
AI and SEO aren’t two separate activities. They can each benefit each other, with the authority you’ve built through SEO supporting how your business is understood across AI-powered search. A good SEO strategy should account for AI from the start instead of a nice-to-have.
Nobody knows what the future will hold for AI and its relationship to search. What we can control is the quality of your website, the usefulness of your content, the clarity of your expertise and how easily LLMs can understand your business. That's where we can help you see results.
Real businesses, real numbers.
An eCommerce website can have thousands of pages, products that go in and out of stock, multiple variations of the same product, and filters that create hundreds of different URLs. For you that means more opportunities to appear in search, but also more ways for technical issues and a lack of optimisation to get in your way.
We bring together technical SEO, on-page SEO and copywriting to make sure all parts of your store work together. Our focus is on where the biggest opportunities are. If you have 5,000 products, we’re not going to pretend they all deserve the same amount of SEO resources. We’ll look at search demand, competition, and your business priorities to see where effort is likely to pay off.
But don’t take our word for it. We’ll show you what we can do with an in-depth proposal, complete with a 6-month plan that you keep whether you decide to work with us or not.
Founder & Director
Managing Director
SEO Manager
Lead Web Developer
Running an eCommerce business takes up a lot of time and focus, you’ve got so much to manage and that’s before you’ve even thought about marketing. You need to know which products and categories are attracting organic traffic, which searches are converting, and where to focus your attention to support growth. When you don’t have the time or resources to commit to SEO, you need an agency that you can trust to get products in baskets and drive revenue.
At RedCore, we focus on the metrics that matter to your business, with clear reporting every month and KPIs that hold us accountable. So, you never have to question the impact of SEO. You’ll see what we’re working on with direct access to the SEO specialist doing the work.
Product and category searches are high-intent. Ecommerce SEO puts you in front of people ready to buy, not just browse.
Unlike ads that charge for every click, organic orders get cheaper as your rankings build, improving your margins over time.
The work you do this year keeps selling next year. Ecommerce SEO is an asset that pays back long after the work is done.
Get the structure right and improvements ripple across hundreds or thousands of products at once, not one page at a time.
Ranking well and showing rich results, prices, stock and reviews, signals a store worth buying from before a shopper even clicks.
A strong organic channel means you're not renting all your traffic. When ad costs rise, your business isn't at their mercy.
Many businesses find a combination of SEO and PPC beneficial in their digital marketing. But it can depend on your industry, your long-term goals, and other factors.
If you need quick results, you’re launching something new and want to build traction for it, or you’re testing demand before you commit to something longer term, PPC is your best route. When you know there’s high search demand for your product or service and you’re ready to build a steady stream of customers over time, SEO makes sense for your goals.
Sometimes the answer is both. Sometimes it’s one. If you’re not sure we can look at your goals, margins and customer acquisition costs, then tell you where we think your budget is best spent.
Successful eCommerce SEO should get your products in front of your target customers and make it easy for them to go from searching to buying. If your category and product pages are visible for valuable searches, organic search can become a consistent source of qualified traffic and sales.
Our focus is the commercial impact of your SEO. We can see which pages are attracting customers, which searches are getting the sales, and where the opportunities are to capture. When your website is working harder as a sales channel, you’ll see it in your revenue, not vague reports and vanity metrics that claim good performance.
Curo Skin
Pricing is dependent on your goals, objectives and internal requirements, here’s a rough guide on our packages:
Smaller stores building momentum
Stores serious about organic sales
Large or competitive stores
Want a figure for your project? Try the cost calculator or request a proposal.
We work across sectors, with deep experience where buyers research online before they buy.
Tell us where you are now and where you want to get to. We’ll come back with a proposal built around your goals, not a template. No pressure, no obligation.
eCommerce SEO has to account for much larger and more complex websites, often with hundreds or thousands of product and category pages. Our approach considers these challenges alongside search intent, product demand and commercial value, so your SEO focuses on the parts of your store with the most opportunity.
Yes, we can work with eCommerce websites of different sizes and levels of complexity. We start by understanding your business and identify where your biggest opportunities are and focus SEO resources where it can make the biggest difference.
Not necessarily, optimising every product page in the same way can waste time and budget, especially if some products have little search demand or limited commercial value.
We consider a combination of search demand, current organic performance, competition, commercial value and your wider business goals. This helps us identify where SEO could create the most value, whether that means improving an existing category, increasing visibility for a high-value product or addressing a technical issue affecting a large part of your site.
Yes, we provide Shopify SEO, WooCommerce SEO and WordPress SEO for eCommerce businesses using these platforms. Our approach focuses on the SEO opportunities and limitations of your specific website, from site structure and product and category pages to technical issues such as indexing, duplicate URLs and site speed. Whether you’re running a Shopify store, a WooCommerce website or an eCommerce site built on WordPress, we’ll build your SEO strategy around your products, customers and commercial goals.
0151 662 0210
hello@redcore.digital
We typically respond within a few hours.
We’ll only use your details to respond to your enquiry. See our Privacy Policy.
