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Copywriting services

Your website doesn’t need more content, it needs the right content.

No matter how many blogs you write or new landing pages you create, you won’t see results if the copy isn’t landing with your target audience. At RedCore, we write every piece of content with a purpose in mind, to rank, inform, and sell. 

Tell us about your goals

We typically respond within a few hours.

We’ll only use your details to respond to your enquiry. See our privacy policy.

Tell us about your goals

We typically respond within a few hours.

We’ll only use your details to respond to your enquiry. See our Privacy Policy.

Trusted by these brands

Pleavin
Curo
Lazy Carpets
Carrot Recruitment
Culture Shift
Groom
MCH
Paysmart
RS Clare
Arduino
Northern Scaffolding

Fully managed Copywriting

Good copy should make people want to buy from you

Copywriting is like the final piece in the digital marketing puzzle. Your SEO and PPC can get people to your website. Your copy needs to give them a reason to stay. If your copy can’t explain the value of your offer, handle objections, and guide your visitor towards taking action you risk losing the traffic you’ve worked hard to generate.

That’s where we come in. Our writers combine SEO with conversion copywriting principles to provide tailored content marketing that’s designed to persuade and optimised for search.

AllImagesShoppingNews
Featured snippet from the web

For a black tie wedding, men should wear a black tuxedo with a crisp white dress shirt, a black bow tie and formal black shoes. If a tuxedo isn't specified, a well-cut dark suit with a bow tie also works, as long as the overall look stays formal.

G
Groomhttps://www.groomhire.co.uk › guides › black-tie-weddings
What to Wear to a Black Tie Wedding: The Complete Guide
D
Dress Code Guideshttps://www.dresscodeguides.co.uk › black-tie
Black Tie Dress Code Explained

Black tie is a formal dress code usually reserved for evening events. Here's what it means and how to get it right...

115%

Increase in organic traffic after rewriting website content

Pleavin Power had plenty of blog content that ranked for nothing commercial. We shifted the strategy to high-intent, commercial content built around what their buyers actually search, and organic traffic climbed 115%, with far more of it turning into real enquiries.

OUR PROCESS

How our copywriting delivers results

Research

We start with the keywords your customers use and the intent behind them, so every piece is aimed at demand that actually exists.

Brief & strategy

We plan each piece properly, its target keyword, angle, structure and the action we want the reader to take, before a word is written.

Write

Our in-house copywriters write it, in your voice, for your audience, balancing what ranks with what actually persuades a real person.

Optimise

We refine the copy against search intent and on-page best practice, so it's ready to rank the day it goes live, not months later.

Publish & measure

We track how each piece performs against rankings, traffic and enquiries, and use what we learn to make the next one better.

Refresh & improve

Content isn't set and forget. We revisit what you've published, update it as your market and search intent shift, and keep it earning its place over time.

How we work

You’ll always know what we’re working on

One of the biggest complaints we hear about previous agencies is silence. You get your report once a month but you don’t know what’s being done in between, with slow or non-existent replies when you’ve got questions. We designed our processes to be different. 

When you become a RedCore client you get access to a shared monday.com board for your account, giving you a live view of where things are up to. 

You don’t have to wait for a monthly report to know where things stand. Log in whenever you like and see exactly what’s been done, what’s in progress and what’s next. 

Monday.com Colour Logo
Your SEO campaignRedCore × your team
Live board
TaskOwnerStatusSign off
This month
Technical audit MD Done
Keyword research Done
On-page optimisation MD Done
Content programme DW Working on it Awaiting
Link building & digital PR SK Not started Awaiting
Monthly report Not started Awaiting
Campaign progress 0%
Try it: sign off this month's completed tasks to approve them and move the campaign forward.

The future of search

SEO in the age of AI search

As more people use AI to compare options and answer their questions, there’s a new opportunity for your business to be found by your prospects. 

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ChatGPT
Claude
Perplexity
Perplexity
Claude
Perplexity

The fundamentals still win

AI needs to be able to read your website and establish its trustworthiness as a source for customer queries. SEO principles give AI systems the data it needs to understand your business and show it to prospects, from useful content to strong technical foundations.

Search visibility now goes beyond rankings

With AI overviews, users can compare options and find answers to their queries without clicking a blue link. Ranking well in Google is still important but your SEO strategy needs to consider AI results too.

Connect AI search to your wider SEO

AI and SEO aren’t two separate activities. They can each benefit each other, with the authority you’ve built through SEO supporting how your business is understood across AI-powered search. A good SEO strategy should account for AI from the start instead of a nice-to-have.

Focus on what you can control

Nobody knows what the future will hold for AI and its relationship to search. What we can control is the quality of your website, the usefulness of your content, the clarity of your expertise and how easily LLMs can understand your business. That's where we can help you see results.

Results we've delivered

Growth we've delivered through Copywriting

Real businesses, real numbers.

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Why Choose Us?

Write for the person behind the search

Some agencies make big promises about writing copy that ranks in search. They might approach it by saying “here’s the keyword. Let’s write 1,500 words around it.” Writing a lot around a keyword isn’t the same as writing useful copy, especially as SEO and AI SEO are now more than ever prioritising content that gives value to the reader.

At RedCore, we focus on what the visitor needs to read in order to convert. What does this person actually want to know? What are they worried about? What would stop them choosing you? What information do they need before they’re willing to enquire? Answering questions like these naturally brings together SEO and conversion copywriting to create content that performs well and guides the reader in the direction you want them to go.

Meet our team leaders

Picture of Dan Wiggins

Dan Wiggins

Founder & Director

Picture of Jay Price

Jay Price

Managing Director

Picture of Meg Delamere

Meg Delamere

SEO Manager

Picture of Sam King

Sam King

Lead Web Developer

Our Digital Marketing Agency

Every piece of content needs a commercial value

Growing traffic looks good in a report, but more organic sessions don’t necessarily mean more customers. That’s why we prioritise what your business wants to achieve and make sure the content we create supports you.

That means choosing keywords based on relevance and commercial intent. It means writing for your ideal customer and giving them the information they need at each stage of the buyer journey. And it means knowing where a blog post fits into the bigger picture. Blog content shouldn’t exist just to generate visits. It can support your service pages, build topical authority and help potential customers find your business earlier, creating trust for when they are ready to buy.

WHY INVEST

The benefits of Copywriting for your business

Good content is one of the few marketing investments that keeps paying you back long after it’s published.

Ranks for what matters

Content written around commercial search terms brings in visitors who are actually looking for what you sell, not passing traffic.

Converts, doesn't just attract

Ranking is only half the job. Our copy is written to persuade, so more of the visitors it earns turn into enquiries.

Builds authority and trust

Expert, original content builds the credibility that both Google and your customers reward, and that AI search increasingly relies on.

Compounds over time

A good piece of content can rank and bring in enquiries for years. Unlike ads, it doesn't stop working the day you stop paying.

Consistent brand voice

In-house copywriters who learn how you sound, so everything reads like you, across every page and every channel.

Saves you time

Writing good content is slow and hard to do around a day job. We take it off your plate and do it properly.

Commercially focused Copywriting services

Valuable content keeps earning its place

A lot of content is written to a length, published, and forgotten. It looks like progress but changes nothing. The most successful copy is reviewed and refined as your business, audience, and search landscape change over time. 

Whether that looks like updating an old blog with more up to date information, refreshing a landing page to better reflect its core messaging and value proposition, or creating a new cluster of content to support pages that are already performing. 

We don’t create content just to keep your publishing schedule full. Every piece we write has a value and a purpose, and it’s updated over time to maintain relevance to both search and your website visitors.

★★★★★
As a newbie to the world of SEO it was great working with Redcore. They helped ensure that everything that was within their control was being handled. They were able to demonstrate strong and consistent growth in our SEO performance, securing great ranking results in our core search terms, and maintaining search as our highest performing traffic generation channel. They also took on our web rebuild work and were fundamental to the success of that project

Kenya Peters

Culture Shift

the investment

The cost of our Copywriting services

Pricing is dependent on your goals, objectives and internal requirements, here’s a rough guide on our packages:

One-off-project

A defined piece of work

£750/day

  • Priced per project or per page
  • Full research and keyword targeting
  • Written and optimised in-house
  • Ideal for web copy and one-offs

Most projects

Content retainer

A consistent flow of content

£1,500/month

  • An agreed number of pieces monthly
  • Content strategy included
  • Rankings and traffic reporting
  • Better value than one-offs

Strategy-led

Content as part of full SEO

See SEO pricing

  • Content within a wider SEO strategy
  • Pillar pages and clusters
  • Fully integrated with your campaign
  • Scoped to your goals

Want a figure for your project? Try the cost calculator or request a proposal.

industries

Copywriting for your sector

We work across sectors, with deep experience where buyers research online before they buy.

let's talk

Ready to grow your business through search?

Tell us where you are now and where you want to get to. We’ll come back with a proposal built around your goals, not a template. No pressure, no obligation.

WHAT CLIENTS SAY

From businesses that trust us with their growth

Posted on Google Google
Georgia Terry
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been working closely with RedCore Digital for a number of years now. Firstly, in my role as Head of Marketing at Pleavin Power, they supported with a full website redesign and made a significant impact on website traffic. Now running my own business, I work closely with RedCore and several of my clients as they come as my first recommendation. Their team are pro-active, straight to the point and supportive in all areas of SEO and Web Design. I would highly recommend them to anyone looking for support.
Posted on Google Google
Scott Mordue
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Redcore provide us with SEO, web design and digital services. They have been very thorough from the beginning and they have delivered some fantastic results for our website. The communication has been excellent and their planning and reporting has been great. We are in a much better position than when we started - thanks to Jay and Dan. Keep up the good work!
Posted on Google Google
S V
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A highly specialised team of web development and SEO engineers who go above and beyond for any company. I run a small Liverpool-based trichology business and now have a much more user-friendly and interactive website thanks to these guys. It doesn’t just end there either, they help optimise your Google workspace and SEO build to its max capabilities. You won’t regret choosing these guys! They’re up there with the best out there.
Posted on Google Google
Chris BPL
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great company Dan and the team have been working with us for the last 5 months would highly recommend very knowledgeable always on the other end no of the phone for any questions and queries that we have
Posted on Google Google
Curo Skin
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Have worked with RedCore since August and they've really improved our organic reach across Google. Jay and the team have been a pleasure to work with and always ensure the work is done when they say it will be, which is rare these days. Highly recommend for any businesses looking to grow their reach and increase visibility. 10/10
Posted on Google Google
Ryan Warburton
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I’ve worked with Dan & Jay for 8 months in their partnership with Pleavin Power. They’re great people, knowledgeable, always happy to jump on a call, and happy to look into any issues we have…highly recommend
Posted on Google Google
Katie
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Redcore are excellent to work with. Working closely with Dan and Jay is always a pleasure - they’re professional, reliable and easy to communicate with.
Posted on Google Google
Merrill Holman
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Working with the team at RedCore was a real pleasure. They helped us shape a strong SEO strategy, improve our online visibility, and provided clear reporting from the very start. Dan and Jay took a genuine interest in getting to know our business and goals, and delivered everything with such a warm, friendly, and professional approach. I’d happily recommend RedCore to anyone looking for SEO expertise and would love to work with them again in the future!
Posted on Google Google
Sam Scott
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We’ve really enjoyed working with the team at RedCore. From day one, Dan, Jay and Ellen have been very easy to work with, proactive, and genuinely interested in understanding our business and goals. They’ve helped us strengthen our SEO strategy and improve our online visibility, and it’s been great to see the results coming through. We’d definitely recommend RedCore to anyone looking for reliable SEO support.
Posted on Google Google
Ema Staraite
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
“We’ve been really happy with the support from RedCore. The team are knowledgeable, approachable, and always quick to respond. They helped us improve our SEO presence and provided clear reporting so we could see the progress being made. Dan and Jay made everything straightforward and easy to understand, which we really appreciated. Would definitely recommend RedCore to anyone looking for SEO expertise.”

FAQs

Other people asked us, so you don't have to

What types of copywriting do you offer?

We write a range of content depending on what your business needs to achieve. This can include website copy, service and landing pages, blogs and guides, ecommerce copy, and content designed to support your SEO strategy. We’ll recommend the type of content based on where we see the biggest opportunity, rather than simply creating more for the sake of it.

Yes, we combine SEO with conversion copywriting principles, so content is written for both search engines and the people using them. We consider search intent, keywords, page structure and on-page optimisation alongside your audience, messaging, objections and desired action.

Absolutely, creating new content isn’t always the best solution. If an existing page has the right search opportunity but isn’t communicating your offer effectively, we can review and rewrite it to make the messaging clearer, address customer concerns and improve its ability to convert.

Both, good content shouldn’t have to choose between ranking and converting. We use SEO to understand what your audience is searching for and conversion copywriting to make sure the resulting content gives them a reason to take the next step.

We look at your business goals, audience, existing content, search opportunities and where prospects are dropping out of the customer journey. That might lead to a new service page, a small number of high-intent landing pages, refreshed existing content or a wider content cluster. The aim is to identify what is likely to have the most commercial value, rather than set an arbitrary publishing target.

Tell us about your goals

We typically respond within a few hours.

We’ll only use your details to respond to your enquiry. See our Privacy Policy.