The problem
We Are Nations is the home of professional esportswear design and manufacturing, specifically for players competing at the highest level of gaming.
0151 662 0210
hello@redcore.digital
We Are Nations is the home of professional esportswear design and manufacturing, specifically for players competing at the highest level of gaming.
After we saw an opportunity to assist Nations increase organic traffic to their Ecommerce site, we outlined a bespoke strategy for their product and category landing pages. The results we delivered raised above and beyond the goals set. This developed into a long standing working relationship between RedCore & We Are Nations.
We Are Nations
The goal was clear: To deliver an organic search marketing strategy that improved Nations’ rankings and drive traffic to their category & product landing pages.
To boost the visibility of Nations’ product and category landing pages we carried out keyword research to identify the most optimal keywords, phrases and topics. In an emerging industry, basic keyword research only provides limited information, so we had to carry out additional market research if we ever actually wanted to see any significant gains.
Due to the original website struggling to attract organic traffic, we carried out a technical audit to find any foundational flaws within the website that was holding it back. We worked closely with their in-house development team and provided a prioritised list of tasks to be actioned on the website to improve their:
After a short period of carrying out technical analysis, keyword research, keyword strategies & other audits, we began to implement the suggestions on their website & started the process of monitoring their rank positions. We provided detailed guidelines to Nations marketing team in order to help them write new content for the site, based on our keyword and market research.
Once the initial SEO strategy was implemented, the website subsequently had every chance of succeeding.
When organic traffic grows, revenue usually trails behind it. More visitors doesn’t automatically mean more sales, and plenty of SEO campaigns pull in sessions that never convert. We Are Nations went the other way. Revenue grew almost twice as fast as traffic, which means the people we brought in were not just browsing, they were buying.
Organic performance YoY gains:
The gap between those two numbers is the important part. Traffic up 145%, revenue up 279%, so every visit was worth more than it used to be. That comes from targeting the searches with real buying intent and making sure the pages those shoppers land on are built to sell, not just to rank. The result is an organic channel that grew into a reliable, compounding source of revenue rather than a vanity traffic figure.
Tell us where you are now and where you want to get to. We’ll come back with a proposal built around your goals, not a template. No pressure, no obligation.
0151 662 0210
hello@redcore.digital
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