85% more booked appointments for a Liverpool hair loss clinic

The Process

Phase 1: A new website in 8 weeks

We designed and built Pumice & Willow a brand new website in the first eight weeks of the project. Fast, mobile-first and built around the way patients actually choose a clinic: clear treatment pages, strong credibility signals, and a simple, obvious path to booking a consultation. The site gave us a foundation that could rank, and that could convert the visitors once they arrived.

Phase 2: An SEO engine deployed at go-live

The moment the site went live, we switched on a repeatable monthly SEO workflow designed to build visibility and keep it climbing:

• User-focused keyword research, mapped to 3 to 5 content themes, so every piece of work targets searches that lead to enquiries.
• A rolling content calendar, so nothing stalls and the site keeps earning relevance.
• Four optimised, on-page pages every month, written around real patient searches and the treatments the clinic wants to fill.
• Ongoing technical SEO, keeping the site healthy, fast and fully crawlable as it grows.
• Local SEO and 300 citations, building the local authority that wins “near me” and treatment-plus-Liverpool searches.
• A monthly competitor audit, so we stay ahead of the other clinics and directories chasing the same patients.
• Monthly performance reporting, tying the work back to clicks, traffic and bookings.
• Regular strategy reviews and a living strategy document, so the plan adapts to what the data shows.

Everything was built to compound. Each month of content, authority and technical work made the next month’s rankings easier to win.