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Growing a chocolate company website by 238% through SEO

Old Bank House Chocolates is a heritage brand with over 30 years of chocolate-making experience. Known for handcrafted truffles and seasonal gift boxes, their products have always had a loyal local following, but they wanted to reach a wider UK audience through their website. That’s where we came in.
Old Bank House Chocolates
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starting point

The goal

Old Bank House approached us with a clear challenge. They had a loyal customer base and great products, but their website didn’t reflect their brand, wasn’t optimised for search, and wasn’t converting new visitors.

They wanted to:

  • Improve their visibility online

  • Increase e-commerce sales

  • Launch new seasonal products to a national audience

  • Make their brand feel as premium online as it is in person

★★★★★
RedCore Digital built a modern, bespoke website for our long standing family business Old Bank House Chocolate Shop, and we are thrilled with the result! The team worked closely with us to build exactly what we wanted and was always responsive to our needs being just a phone call away! Thanks to Dan and the RedCore team, we will reap the benefits of his work for years to come so cannot recommend them enough.

Dan Farran

Old Bank House Chocolates

OUR PROCESS

Our approach

We carried out in-depth keyword research to understand how people were searching for premium handmade chocolates. We then rewrote key product pages, created blog content around gifting moments like Valentine’s Day and Mother’s Day, and optimised all category structures for long-term visibility.

New Website Design

The original site was outdated, slow, and difficult to navigate. We rebuilt it from the ground up in WordPress + WooCommerce, focusing on:

  • Clean, elegant design to reflect the brand

  • Clear calls-to-action and improved user experience

  • Better product photography and filtering options

  • Mobile-first usability

Paid Media

We launched seasonal campaigns on Google Ads and Meta Ads, promoting limited-edition gift boxes. Each campaign was aligned with landing pages built for conversion.

Analytics
WordPress
Screaming Frog
Monday.com
Shopify
SEMRush
Ahrefs
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Old Bank House Chocolates
https://oldbankchocolates.co.uk › luxury-chocolates
Luxury Handmade Chocolates | Old Bank House Chocolates
Handmade in the Lake District. Shop our range of luxury handmade chocolates, truffles and seasonal gift boxes, delivered direct to your door.

The result

Since launching the new website and campaigns, Old Bank House Chocolates has seen:

  • +238% increase in organic traffic

  • +174% increase in online revenue

  • +312% ROI on paid media spend

  • +41% average order value increase

  • Top 3 rankings for keywords like “thick chocolate bar”, “novelty chocolate bars” and “strawberry cream chocolates”

  • 2.7x improvement in conversion rate post-website launch

  • £5.40 average ROAS across Meta and Google Ads

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