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Increasing demo bookings by 31% in 12 months for SaaS platform

Culture Shift are pioneers in promoting healthy working environments. Their innovative online platform empowers organizations to monitor, prevent, and handle instances of bullying and harassment.
Culture Shift platform website
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starting point

The problem

As a digital agency, we’re privileged to work with clients who are making a real difference. Culture Shift is one such client.

They’re committed to fostering positive environments in workplaces and educational institutions. Their innovative online platform empowers organizations to monitor, prevent, and handle instances of bullying and harassment.

However, they reached out to us with a challenge: they wanted to enhance their website’s technical performance, boost their search visibility, and drive more online leads.

★★★★★
As a newbie to the world of SEO it was great working with Redcore. They helped ensure that everything that was within their control was being handled. They were able to demonstrate strong and consistent growth in our SEO performance, securing great ranking results in our core search terms, and maintaining search as our highest performing traffic generation channel. They also took on our web rebuild work and were fundamental to the success of that project

Kenya Peters

Culture Shift

OUR PROCESS

The approach

Recognising the importance of Culture Shift’s mission, we knew we had to deliver a comprehensive solution. We started with a detailed audit of their website and a line-by-line analysis of their content to ensure their messaging aligned with their overarching goal. We added new services, or “money pages,” and developed a content marketing strategy to build authority through engaging blog posts, resources, and guides.

But we didn’t stop there. We knew that Culture Shift needed a competitive edge in the digital space, so we implemented an aggressive budget to target high volumes of traffic from highly competitive keywords. We also honed in on improving their Cost Per Lead (CPL) by refining our demographic and persona targeting.

Our multifaceted approach yielded fantastic results.

Analytics
WordPress
Screaming Frog
Monday.com
Shopify
SEMRush
Ahrefs
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Culture Shift
https://culture-shift.co.uk › workplace-issues
Sexism & Misogyny in the Workplace | Signs, Effects & Support
Workplace sexism can take many forms, from so-called "banter" and jokes to the language used, the denial of progression, and a gender pay gap.

The results

  • 31% increase in enquiries
  • 87.5% increase in organic traffic
  • 31% reduction in Cost Per Click

These numbers reflect the efficiency and effectiveness of our strategic planning and execution.

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