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Student accommodation is a fiercely competitive, highly seasonal market. Every academic year, Vista Square has a tight window to fill its studios, going up against established competitors and the big purpose-built operators, all chasing the same students and parents at the same time.
Paid search was the fastest way to get in front of people actively searching to book. But visibility alone was never the goal. The brief was simple and commercial: turn paid media into booked, closed tenancies, with a return clear enough to keep investing. In a market where a single tenancy is worth nearly £10,000, getting the paid strategy right was worth a lot.
Vista Square
We took a disciplined, prove-it-then-scale approach.
Tie every pound to bookings, not clicks. From day one we tracked conversions through to booking value, not just clicks or form fills, so we could see the true cost of a booking and the real return. That meant we always knew what was working and what to double down on.
Scale with the results, and with the season. As performance proved out, we increased investment in step with the numbers, pacing spend to hit hardest during the peak of the student booking season. Every increase followed the data, not a hunch.
Focus on the metric that matters. A 6.5% click-through rate showed the ads were earning attention. But we judged success on bookings and, ultimately, signed tenancies, the numbers that tie directly to revenue.
From October 2025 to August 2026, Vista Square’s paid media delivered:
Tell us where you are now and where you want to get to. We’ll come back with a proposal built around your goals, not a template. No pressure, no obligation.
0151 662 0210
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