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Increasing qualified leads through the RS Clare website by 110% YoY

RS Clare & Co is a specialist manufacturer with a technical product range knowledgeable purchasing audience. Like many long-established manufacturers, their website wasn’t pulling its weight in search. We built an SEO strategy around the commercial searches their buyers actually use, and turned that into real growth: a 110% year-on-year increase in conversions and a 40% rise in organic traffic.
RS Clare & Co building
+0%
Increase in
Conversions (YoY)
+0%
Increase in
Organic Traffic

starting point

The Challenge

Specialist manufacturing is a hard place to win online. The buyers are technical, the products are niche, the sales cycles are long, and the searches that matter are specific, a product, a grade, an application, a sector. A website that reads like a brochure might describe the catalogue beautifully and still generate almost no enquiries, because it never shows up for the terms a buyer actually types.

RS Clare needed the website to do more than exist. It needed to be found by the right technical buyers at the moment they were researching, and to turn that visibility into real, qualified enquiries rather than traffic that bounced.

★★★★★
RedCore’s SEO services are second to none. Working with Jay, Dan, and Ellen is a pleasure. I would recommend, 10 out of 10 service.

Tom McAlister

RS Clare & Co

OUR PROCESS

Our Approach

  • Technical foundation. Fixed the crawlability, structure, speed and site-health issues that stop specialist product and application pages from ranking.
  • Keyword and buyer research. Mapped the real search language of their technical buyers, products, grades, applications and sectors, and built the content plan around the terms that lead to enquiries, not vanity traffic.
  • Product and application content. Strengthened the pages that matter to a buyer researching a solution, so each one could be found and could convert.
  • Ongoing optimisation and reporting. Regular work and clear reporting tying the activity back to enquiries, so the picture stayed on leads, not clicks.

Everything was aimed at the same outcome: qualified enquiries from buyers who were genuinely in-market.

Analytics
WordPress
Screaming Frog
Monday.com
Shopify
SEMRush
Ahrefs

The Results

+110% qualified leads. More than double the qualified enquiries coming through the site, the number that actually matters to the business.

+40% organic traffic. More of the right technical buyers reaching the site from search.

The headline is leads, not traffic, because that is what moves the needle for a manufacturer with a long, considered sales cycle. More qualified enquiries, from buyers already researching the products RS Clare makes.

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