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Jess Mulholland

Senior Content Strategist

Jess is a Senior Content Strategist at RedCore Digital. She plans and writes SEO content, landing pages and email campaigns for B2B and SaaS clients, built around what their audience is actually searching for and what the page needs to say to turn that into an enquiry. GA4 certified, and a stickler for copy that reads like a person wrote it.

4+ years

Copywriting experience

GA4

Certified marketer

2026

Joined RedCore Digital

About Jess

Watch what happens when a copywriter becomes a strategist

Jess is a Senior Content Strategist at RedCore Digital.

Her job is the part most agencies skip. Before anything gets written, she works out what a client’s audience is actually searching for, where they are in the buying process, and what a page has to say to turn a visit into an enquiry. Keyword research in Ahrefs and SEMrush sets the direction. GA4 and Search Console tell her whether it worked.

Day to day that means blog content, landing pages, service pages and email campaigns for B2B and SaaS clients. She’s as comfortable rewriting an existing page that isn’t converting as she is building a content plan from nothing.

The thread running through all of it is that she writes for people first. Copy that reads like a person wrote it, structured so search engines can follow it. Not the other way round.

She holds a BA in Film Studies and English from the University of Liverpool, and is GA4 certified. Wirral born and based.

Areas of expertise

Content Strategy, Analytics, SEO strategy, Copywriting

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Blog posts

Articles by Jess

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